LinkedIn Glossary
Understand the essential metrics, acronyms, and strategies to master the world's largest professional network. From SSI to Dwell Time, everything explained simply.
93+
Terms
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Updated
2026
Strategies
Analytics
LinkedIn's native tool that shows performance metrics of your posts, such as impressions, clicks, engagement, and audience demographics.
View articlesAbout Section
The profile section where you can write up to 2,600 characters about your professional story, mission, and value proposition.
View articlesActive Status
The green indicator on your profile that shows when you're online on the platform. Can be disabled in privacy settings.
View articlesAlumni Tool
A LinkedIn feature that allows you to find alumni from educational institutions, filtering by company, location, and field of work.
View articlesBanner (Cover Image)
The background image of your profile with dimensions of 1584x396 pixels. An opportunity to visually communicate your value proposition.
View articlesBoosting
A paid feature that allows you to extend the reach of organic posts to specific audiences beyond your connections.
View articlesB2B (Business to Business)
A business model between companies. LinkedIn is considered the main social network for B2B strategies.
View articlesBounce Rate
For external links, the percentage of visitors who leave quickly without interacting. Indicates content relevance.
View articlesCarousel
A post format based on PDF documents that allows users to 'flip through' slides, generating high Dwell Time and engagement. One of the most effective formats for reach.
View articlesCold Outreach
A strategy of contacting people without prior connection, usually via InMail or personalized connection messages.
View articlesCompany Page
An official company profile on LinkedIn where content, job postings, and institutional information can be published.
View articlesConnection Request
A request to connect with another user. The limit is 100 requests per week for free accounts.
View articlesContent Pillars
The main themes you consistently create content about, establishing your authority in specific niches.
View articlesCreator Mode
A profile setting that helps increase your reach, highlighting your content topics and changing the main button to 'Follow'.
View articlesCTA (Call to Action)
At the end of a post, it's the invitation for the reader to comment, click a link, or take a specific action.
View articlesCustom URL
The ability to customize your profile address (linkedin.com/in/yourname) for easier sharing.
View articlesClick-Through Rate (CTR)
The percentage of people who clicked on a link relative to the total impressions. An important metric for CTAs.
View articlesConversion Rate
The percentage of users who performed a desired action (download, sign-up, purchase) after interacting with content.
View articlesContent Calendar
An organized plan of when and what to publish, ensuring consistency and strategy in content creation.
View articlesContent Repurposing
A strategy of transforming one piece of content into multiple formats (e.g., article becomes carousel, video, post series).
View articlesDM (Direct Message)
A direct message sent through LinkedIn Messaging. Private communication between platform users.
View articlesDwell Time
The time a user spends viewing your post without necessarily interacting. One of the most important metrics for the current algorithm.
View articlesDocument Post
A type of publication that allows uploading PDF, PowerPoint, or Word documents. The basis for creating carousels.
View articlesEngagement Rate
The percentage of interactions (likes, comments, shares) relative to the total number of post impressions.
View articlesEndorsement
When a connection validates a skill listed on your profile with a click. Different from a written recommendation.
View articlesEvent
A feature to create and promote professional events, whether in-person or online, directly on the platform.
View articlesEvergreen Content
Timeless content that remains relevant for a long time, unlike trend-based content.
View articlesFeatured Section
A profile area where you can pin important posts, articles, links, and media to highlight them for visitors.
View articlesFeed
The main page where updates, posts, and activities from your connections and pages you follow appear.
View articlesFirst-Degree Connection
A direct connection with another user. You can see their full profile and send messages without limitations.
View articlesFollow
An option to track someone's content without necessarily being connected. Ideal for influencers and content creators.
View articlesGolden Hour
The first hour after publishing a post, considered critical for the algorithm to decide whether to amplify the content or not.
View articlesGroup
Thematic communities within LinkedIn where professionals can discuss specific topics and network.
View articlesHashtag
Keywords preceded by # that categorize content. LinkedIn recommends using 3 to 5 hashtags per post.
View articlesHeadline
The text of up to 220 characters below your name in your profile. One of the most important parts for appearing in searches.
View articlesHook
The first lines of a post that appear before 'see more'. Crucial for capturing attention and making readers expand the content.
View articlesImpressions
The number of times your content was displayed on users' screens. Includes multiple views from the same user.
View articlesInMail
A premium messaging system that allows you to send messages to users outside your connection network.
View articlesInfluencer
Content creators with large audiences and authority. LinkedIn has an official LinkedIn Influencers program.
View articlesKeywords
Strategic terms used in your profile and content to improve discovery via LinkedIn's internal search.
View articlesLinkedIn Algorithm
The artificial intelligence system that decides which content to show to each user in the feed. It considers factors like initial engagement, dwell time, relevance, and connections.
View articlesLead Generation Form
A native form for paid campaigns that allows capturing lead data directly on the platform.
View articlesLinkedIn Learning
An online course platform integrated with LinkedIn, formerly known as Lynda.com.
View articlesLinkedIn Live
A live streaming feature. Requires prior approval and has high organic reach potential.
View articlesLinkedIn Newsletter
A feature that allows you to create newsletters that go directly to subscribers' email. Excellent for building an audience.
View articlesLinkedIn Pulse
LinkedIn's long-form article publishing platform, similar to a blog integrated with your profile.
View articlesLead Magnet
Valuable content offered for free (ebook, template, checklist) in exchange for contact information.
View articlesLinkedIn API
A programming interface that allows tools like Postbridge to integrate with LinkedIn for automation.
View articlesMention (@)
Tagging another user or page in a post using @ to notify them and potentially increase reach.
View articlesNative Content
Content created and consumed within the platform (text, video, carousel), without external links. Favored by the algorithm.
View articlesNative Video
Videos uploaded directly to the LinkedIn platform, which have much more reach than external video links.
View articlesNetworking
The practice of building and maintaining professional relationships. The fundamental purpose of LinkedIn.
View articlesNewsletter Subscribers
Users who have opted to receive your newsletters via email. One of the most valuable metrics for creators.
View articlesNotifications
Alerts about relevant activities such as likes, comments, messages, and connection updates.
View articlesNiche
A specific market segment or audience on which you focus your content and positioning.
View articlesOpen to Work
A setting that signals to recruiters that you're available for new opportunities. Can be public or private.
View articlesPersonal Branding
The practice of managing your public image and reputation as a brand, positioning yourself as an authority in your field.
View articlesPoll
An interactive post format that allows you to create votes. High engagement, but variable impact on reach.
View articlesPost Scheduling
Native functionality or via external tools like Postbridge to schedule posts at specific times.
View articlesProfile Views
The number of people who visited your profile. An indicator of interest and discovery.
View articlesProfile Strength
A LinkedIn indicator that measures how complete your profile is, from 'Beginner' to 'All-Star'.
View articlesReaction
The different ways to react to a post: Like, Celebrate, Support, Love, Insightful, and Funny.
View articlesRecommendation
Text written by a connection attesting to your professional skills. Appears on your profile as social proof.
View articlesRecruiter
A premium tool for HR professionals with advanced search and candidate management features.
View articlesRich Media
Visual content such as images, videos, documents, and presentations that enrich posts and profiles.
View articlesSecond-Degree Connection
A user connected to one of your direct connections. You can send them a connection request.
View articlesSkills
A list of competencies on your profile that can be validated by connections through endorsements.
View articlesShowcase Page
Secondary pages linked to the Company Page to highlight specific products, services, or initiatives.
View articlesSocial Proof
Elements that demonstrate credibility: recommendations, endorsements, number of followers, and engagement.
View articlesSSI (Social Selling Index)
An index from 0 to 100 that measures your effectiveness in establishing your professional brand, finding people, and engaging with insights.
View articlesStorytelling
The technique of creating engaging narratives in posts to emotionally connect with the audience and generate engagement.
View articlesShadowban
An alleged reach limitation applied by LinkedIn to accounts that violate guidelines, without explicit notification.
View articlesSpam Filter
A LinkedIn system that detects and limits content considered spam or that violates platform policies.
View articlesTagging
Mentioning people or pages in posts and comments using @ to notify them and extend reach.
View articlesThird-Degree Connection
A user connected to a second-degree connection. Limited access to profile and communication.
View articlesThought Leadership
A strategy of positioning yourself as an expert and reference on a topic through original content and insights.
View articlesTop Voice
Recognition given by LinkedIn to content creators who stand out on specific topics.
View articlesTrending Topics
Popular topics at the moment on the platform, visible in LinkedIn's news section.
View articlesViral Content
Content that reaches a large number of people through shares and exponential organic engagement.
View articlesVisibility
Settings that control who can see your activities, connections, and profile information.
View articlesValue Proposition
The unique promise of value you offer to your audience, differentiating yourself from other professionals.
View articlesWho Viewed Your Profile
A feature that shows who visited your profile. Full version available only with Premium.
View articlesWarm Outreach
Contact with people who already know you or your work, unlike cold outreach with strangers.
View articlesWant to apply these concepts in practice?
Postbridge automates your LinkedIn strategy so you don't have to worry about technical metrics. Focus on content, leave the strategy to us.
Social Selling
The process of developing relationships as part of the sales process through valuable content and networking.
View articles