LinkedIn Message Templates: Connection, Sales, and Networking

Personalized messages get 3x more replies. Here are tested templates for every situation.

Principles of Good Messages

What works: Personalization (mention something specific), brevity (max 3 short paragraphs), clear value (why you're writing), simple CTA (one clear action).

Avoid: Long messages, obvious copy/paste, pitch in the first message, excessive formality, generic praise.

Connection Templates

After meeting at an event: "Hi [Name], great meeting you at [Event]. Our chat about [topic] was really useful, especially [specific insight]. Let's stay in touch?"

Admired person: "Hi [Name], I've been following your work on [topic]. Your post about [specific subject] made me rethink [perspective]. I work in [your area] and would love to connect to follow your content. Best!"

Common interest: "Hi [Name], I saw we're both [interest/group]. I'd enjoy connecting to exchange ideas on [topic]. [Your name]"

Follow-Up and Sales

After connecting: "Thanks for connecting. I'd be glad to [offer value: share a resource, intro, etc.]. Would a short call this week work?"

Soft prospecting: "Hi [Name], I noticed [something specific about their company/role]. We help [ICP] with [result]. Would you be open to a 15-min call to see if it makes sense?"

Keep first messages short, value-focused, and with one clear ask. Postbridge helps you stay visible so your messages land in a warm context.